Shoot it (your video) while it’s hot
Posted by trae_z on October 28th, 2004
It ain’t getting it while it’s hot; I’m talking of shooting it while it’s hot. And precisely I mean music videos. I’ve come to realize that many Nigerian music artists don’t have the sense to shoot videos for their chart topping song when they should do so. And it seems this problem is mainly with ABJ (Abuja) based artists. I got the idea to blog on this when I watched the Styl-Plus video for ”Run away” this morning on NTA. “Run away” has been making waves in Nigeria, along with “Olufunmi” right from late 2003 when it was released, but it’s only now in late 2004 that the boys of Styl-Plus thought it wise to release the video, damn. Right now I’m sort of getting sick of “Olufunmi” as is normal with anything which becomes over popular. When “Run away” was blazing fresh and hot, we begged, pleaded and hoped in vain for a video. Which if it had come out then would have made a massive impact in popularizing Styl-Plus, and to a very large extent popularizing them internationally. In the US it’s common practice for hit songs to get their video’s shot within a month of their blazing the charts. And we all know that Television gets the message across where Radio is limited. Nigerian artist better learn from this if they want to reap maximum profit and popularity for their sweat. A case in study is Age Beeka. He’s an ABJ based R&B/Soul artist. Man I love his songs “Girl of my dreams” and “Angelica” to death. But alas our friend never shot a video for them while they were blazing hot. Nowadays I don’t hear about him that much on the radio, talk less of on the TV.
Another aspect of shooting videos is shooting videos for the right singles. And in my opinion US artist are most guilty. For example why the fuck did Snoop Dogg shoot a video for “from tha chuuuch to da palace” when there are by far many better videoless songs on his “paid tha cost to be da boss” album. Tracks like “Lollipop”, “Wasn’t Your Fault”, “I miss that bitch”, “I Believe in You” and “From Long Beach 2 Brick City” if they had had videos would have done more to promote his album than “from tha chuuuch to da palace”.
A picture from a rap video shoot.
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