Posted by trae_z on July 30th, 2006
It’s holiday season for the kids here in Naija, a whole two months of it (mid July to mid September). Young boys on my street are now tapping leather from morning to night! Israel and Lebanon are knocking each other out while the world watches; another unresolvable political murder has been committed, this time in Lagos. And yours truly is dragging his fucked up ass to the radio on the regular in the name of work. On that note I kick off my situation report of sorts.
I’ve been doing my thing in the Production department. We do the jingles and adverts, produce programmes and part produce the news etcetera. It’s been alright…I’m getting that knowledge and boosting my CV. One of the good things about this is that you get to meet and work with the stars. Groupie heaven you might say. Gospel artist and Kora award winner Sammy Okposo came by to promote his latest album; ABJ’s own Sixfootplus did same to promote his sophomore album. And upcoming producer turned Ragga artist: Uchie the African Rock star did as like. The director of the Orji Uzor Kalu for President Team: a certain Alhaji (it’s the usual “one Naija” political move. Northerners have Southern hype men and Southerners have Northern hype men) also came through to do his thing. But he blew it big time. He was talking as incoherently as a member of a rented crowd in a political rally would do if asked to explain his political stance. I’m sorry to say but if the eloquence of ones’ campaign manger determines ones’ results at the polls then Orji Uzor Kalu stands no chance in 2007.
Shit is also great cos I’ve been getting a feel of how radio stations work from the inside. Of particular interest to me is the airplay dynamics. A lot of upcoming artist do come around to drop their demos…singles in hope of decent spins to send them on their way to stardom. In fact Ruggedman’s new singles were dropped over two weeks back. I’ve always been of the opinion that we don’t give our local artists enough airtime and I still am. But I’ve been able to see things from the eyes of the On Air Personalities and DJs who do the actual spinning. You see life is all about the money and some complain that it’s unfair that the artists don’t drop a little something-something; especially when the artists goes major. It’s like the “monkey dey work, baboon dey chop” thing. Styl-Plus be touring and getting groupie love while I’m here stupidly spinning the cuts. Anyways it’s a two-way thing; the OAPs make the artist and the artist in turn make for the OAPs to have a job. With skill and dedication ice can always be sold to the Eskimos.
With all the rough drops and liners I have here I’m thinking of doing me a song. Don’t know what a liner is? Maybe this will help you. “Do re mi fa so la ti do”. “Hi this is Jay-Z; you’re listening to Mugu FM 41.9, don’t touch that dial”! You know get a tight beat and rap or sing over it for the verses while using an artist’s vocals as the chorus or part chorus. Have you heard Cassidy’s “I’m a hustler” or 2shotz’ “which level”. Yeah that sorta thing, you just might hear a TRAE and Daddy Showkey song someday.
I better stop here before I’m become the latest employee who gets the boot for blogging. Last line, thanks to Tom Hanks we all know that the Godfather answers all of life’s questions. But do you know what the Godfather said when he was presented with a rotating chair (chair on wheels) for his birthday? He declared it the “greatest thing since sliced bread”! And man he wasn’t far from the truth. If you ain’t sitting on one on the daily than take it from me that you ain’t sitting; you’re standing. Peace!
Weird MC, one of the numerous artists that have made it to the moon…hey Weird who’re you giving the finger to?